GDPR has made companies ”Database” difficult to utilise, and if we are honest, most people are opting ‘OUT’ rather than opting ‘IN’. This can mean years or even decades of collected data for your business, suddenly becomes unusable. There are some clever ways around this through competitions or give-aways and you’d be happy if you retained 50% of your database, but email marketing to gain new customers is feeling like a lost cause right now.
I’ve naturally been talking to a lot of people about the effects of GDPR, business and how to approach companies without being in some sort of data breach and how to get a positive response. A lot of people are still stumped and an overwhelming response is ”If we can work this out, then we can all move forwards from the GDPR worries it seems to have created.”
Have we all become enveloped in email marketing? Reaching 1000’s of individuals with that ‘special offer’ its fast, easy and efficient. Quite often the bounce back and failed emails can be higher than actual sales. Don’t get me wrong, targeted emailing works and always will but with the laws changing, maybe this gives us an opportunity to focus our efforts elsewhere again.
Obviously the GDPR law has affected a lot of businesses and the strategy of how to approach customers has to change once again. When speaking business owners it’s now more about attracting new customers by:
- Providing Expert advice, Being up to date with tech, Networking, Trade magazines
- Word of mouth, Referrals, Incentives etc
This being said as said to boost sales we want to be proactive as we have some control over the outcome this way. Are people missing the simple answer staring us in the face?
Are we trying to be too clever? We are forgetting the simple things! People like to speak to people and it’s the best way to break down barriers.
The art of calling and doing it well is more powerful than ever! Having real conversations and connecting with people has a big impact (so does having the phone slammed down in your face does too). Being able to engage on the phone and unlock conversations is a skill in itself. We can always train to be better at objection handling, improving our voice tone, ask better questions.
Not everyone likes doing it and few are very good at it!